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Notes on running an engagement from Alabama.

By Rhea Kowalski

We are based in Birmingham. Our clients are in New York, Toronto, Berlin, Austin, and a town in Indiana with one stoplight. We see them in person maybe twice an engagement. The rest is writing.

Writing forces a precision that meetings let you skip. If a decision can't survive being written down, it usually wasn't a decision — it was a vibe. Vibes don't hold up at hour 200 of a project when the original participants are on different teams.

The trade-off is real: we miss the hallway conversations that surface things nobody would put in a doc. We compensate with a weekly synchronous call that has no agenda except "what are you worried about?" — and we treat the answer as the highest-priority artifact of the week.

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